NO, YOU WON'T TASTE IT.
YES, THIS IS LIVER.
NO, YOU WON'T TASTE IT.
YES, THIS IS LIVER.
NO, YOU WON'T TASTE IT.
YES, THIS IS LIVER.
NO, YOU WON'T TASTE IT.
YES, THIS IS LIVER.
NO, YOU WON'T TASTE IT.
YES, THIS IS LIVER.
NO, YOU WON'T TASTE IT.
YES, THIS IS LIVER.
Fuel your day
Not Sure? 30 Day satisfaction guarantee.
What 1 Bar Delivers
- 1,100mg New Zealand Grass-Fed Liver
- 211% Daily B12 - Natural Energy
- 10g Protein + Collagen
- No Added Sugar, No Seed Oils
Chocolate Almond Sea Salt
Rich, crunchy, and perfectly balanced — like a brownie that fuels you.
GLUTEN
DAIRY
SOY
SEED OILS
Chocolate Peanut Butter
Smooth, nutty, and indulgent — tastes like dessert, powers like liver.
GLUTEN
DAIRY
SOY
SEED OILS
OUR ANCESTORS HAD IT RIGHT. THEY JUST COULDN'T MAKE IT TASTE RIGHT.
NEW ZEALAND GRASS-FED BEEF LIVER
Only The Finest
-
365 Days On Pasture
Cattle Live As Nature Intended
-
Hormone-Free by Law
New Zealand's strict regulations protect purity
-
Pristine Environment
No pesticides, no industrial farming
-
Traceable Source
We know the exact farms and farmers
-
GRASS-FED & GRASS-FINISHED
No grain, ever
NEW ZEALAND
LIVER = NATURE'S MULTIVITAMIN
Unmatched Nutrition.
Unbeatable Taste.
From 1,100mg New Zealand Grass-Fed Liver:
-
1
211% Daily B12
More than any other whole food
-
2
Bioavailable Heme Iron
The form your body actually absorbs
-
3
18 Amino Acids
(including all 9 essential)
-
4
Complete B-Complex
B2, B7, plus the full spectrum
-
5
Vitamin A (Retinol)
Real vitamin A, not beta-carotene
-
6
Copper & Magnesium
Essential minerals
-
7
Vitamin E
Antioxidant protection
THE SUPPORTING INGREDIENTS
Every Ingredient Earns Its Place
Grass-Fed Beef Liver
-
Strong joint support
-
Mineral & Nutrient Dense
-
Rich in B12 Vitamins
Bovine Collagen
-
Strong joint support
-
Glowing skin boost
-
Faster recovery time
Belgian Dark Chocolate
-
Rich cacao flavor
-
Natural antioxidant power
-
Mood enhancing treat
Organic Dates
-
Natural sweetener choice
-
Steady energy release
-
Guilt-free indulgence
Organic Almonds & Peanuts
-
Clean protein source
-
Satisfying crunchy texture
-
Heart-healthy fats
Pink Himalayan Sea Salt
-
Enhances natural flavor
-
Improves nutrient absorption
-
Essential trace minerals
Grass-Fed Beef Liver
-
Strong joint support
-
Mineral & Nutrient Dense
-
Rich in B12 Vitamins
Bovine Collagen
-
Strong joint support
-
Glowing skin boost
-
Faster recovery time
Belgian Dark Chocolate
-
Rich cacao flavor
-
Natural antioxidant power
-
Mood enhancing treat
Organic Dates
-
Natural sweetener choice
-
Steady energy release
-
Guilt-free indulgence
Organic Almonds & Peanuts
-
Clean protein source
-
Satisfying crunchy texture
-
Heart-healthy fats
Pink Himalayan Sea Salt
-
Enhances natural flavor
-
Improves nutrient absorption
-
Essential trace minerals
WHAT WE LEFT OUT MATTERS AS MUCH AS WHAT WE PUT IN
The Primal Power Never List™
Aycan - Athlete
"The cleanest bar I've ever seen or tasted in my life!"
NO Seed Oils
NO Added Sugar
GMO-Free
NO Artificial Anything
NO Fillers Or Binders
NO Compromises
THE STORY
I'm Shane. Athlete, Biohacker, And Recovering Liver Hater.
My doctor insisted: "You need organ meats." My performance coach agreed. But have you tried liver? It's brutal.
Then a friend challenged me: "If you can make liver taste like a brownie, I'll eat it every day."
Challenge accepted.
Countless failed attempts. Two years perfecting the impossible. We finally did it. We made the impossible. A Liver bar that tastes like a chocolate brownie!
That friend? He's been eating them daily for 3 years now. Along with thousands of others who thought liver was impossible.
Your Turn To Be Surprised.
Our Story
Unleash Your Primal Power
Nutrient-dense fuel, trusted sourcing, and flavor that redefines ancestral nutrition.
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Ingredients
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Health & Wellness
Ingredients
