THE ORIGIN STORY
Make It Taste Good, And We'll Eat It Every Day
I'm Shane. Mid-40s. Former retail manager. Current liver evangelist.
In my forties, I was dragging through days with low energy and brain fog. A nutritionist friend suggested beef liver. Within days, I felt 20 again. My friends saw the transformation but refused to eat liver more than once.
"Shane, We Love You, But This Tastes Like Sh*T. If You Can Make Liver Taste Good, We'll Eat It Every Day."
CHALLENGE ACCEPTED.
THE KITCHEN YEARS
Years Of Failures. One Breakthrough.
While others were building supplement empires, I was in my home kitchen. Blending. Cooking. Failing. Repeatedly.
Years of testing. Hundreds of failures. My friends became reluctant taste-testers. Most attempts ended with brutal feedback.
While others were building supplement empires, I was in my home kitchen. Blending. Cooking. Failing. Repeatedly.
Then We Cracked It: A Beef Liver Bar With All The Nutrition, None Of The Taste.
NO HYPE. NO BS. NO SHIRT REMOVAL REQUIRED.
Primal Power was born.
OUR VALUES
Built On Three Unbreakable Principles
RADICAL TRANSPARENCY
Read Our Label. Question Everything.
Flip the bar and see every ingredient. No blends, no fillers, no "natural flavors." Just real, traceable food.
THE FRIEND TEST
If We Wouldn't Share It, We Won't Sell It.
Every batch must be good enough for our friends and family — the same quality we eat ourselves.
ANCESTRAL WISDOM
Ancient Nutrition. Modern Standards.
We honor traditional diets — real, nutrient-dense food — made for today's world.
THE NEW ZEALAND DIFFERENCE
Why We Source From The End Of The Earth
We could source liver anywhere. We could cut costs with domestic suppliers. We could improve our margins with lesser quality.
We won't.
New Zealand cattle live on pasture 365 days a year. No feedlots. No grain finishing. No growth hormones (they're illegal there). No antibiotics. Just grass, sunshine, and pristine conditions that produce the cleanest liver on Earth
We could source liver anywhere. We could cut costs with domestic suppliers. We could improve our margins with lesser quality.
We know the exact farms. We know the farmers. We know their standards.
This isn't just sourcing. It's a partnership built on shared values: quality over everything.
OUR PROMISE
Quality Over Everything. Always.
We Will Always:
- Source from New Zealand's finest farms
- List every ingredient clearly
- Make bars we'd give our own families
- Put nutrition over theater
- Keep our shirts on
We Will Never:
- Sacrifice our ingredients to improve margins
- Use seed oils, fillers, or cheap substitutes
- Hide behind proprietary blends or marketing speak
- Sell you a lifestyle instead of nutrition
- Require you to take your shirt off
Ancestral Fuel For Modern Humans
You don't need to eat raw organs. You don't need a $500 supplement stack. You don't need to join a movement or change your lifestyle.
You just need real nutrition that actually tastes good.
Ready to be surprised?
