I was skeptical that liver could actually taste good. After trying it, this became a staple in my routine. Tastes amazing, performs even better—it's now my go-to pre-workout before every run.
Chocolate Almond Sea Salt
Beef liver nutrition. Without the beef liver taste. 1,100mg of nature's multivitamin in a bar that tastes like Belgian chocolate with crunchy almonds and sea salt. Finally.
Energy
Sustained Energy 211% Daily B12 - No crash
Recovery
Faster Recovery 10g collagen + amino acids
Immunity
Immune Support Vitamins A, E & essential minerals
NUTRITIONAL FACTS
TOP FAQS
You won't. If you taste even a hint of liver, we'll refund your entire order—no questions asked. We spent years perfecting this formula. The Belgian dark chocolate, dates, and organic nuts completely mask the liver. You get all the nutrition, zero liver taste. That's the promise.
Most people notice sustained energy within 30-45 minutes without the crash from caffeine or sugar. By day 3-5, the 3pm energy dip disappears. The B12, iron, and complete amino acid profile support natural energy production, not artificial stimulation. You'll feel fueled, not wired.
Whenever your body needs real fuel. Our customers eat them pre-workout for sustained energy, mid-morning as a meal replacement, or 2-3pm to avoid the afternoon crash. They work because they're real food—eat them whenever you'd reach for a protein bar or coffee.
Full refund within 30 days. Keep the bars, give them to someone braver, or toss them. We're that confident you'll love them. No returns necessary, no hoops to jump through. Just email us and we'll refund every penny.
Absolutely. Our bars contain 1,100mg of beef liver—well within safe daily consumption levels. New Zealand's strict regulations mean no hormones, no antibiotics, just clean nutrition. Thousands of customers eat them daily. If you have specific health concerns, consult your doctor, but this is real food, not a mega-dose supplement.
Protected By Our 30-Day Satisfaction Guarantee
Don't love it? Full refund. No questions asked.
1,100mg of New Zealand grass-fed beef liver in a bar that tastes like a rich chocolate brownie. This is the nutrition your body has been missing, without the taste you've been avoiding. 10g protein + collagen, 211% daily B12, zero added sugar, and no seed oils. Crunchy organic almonds meet unsweetened dark chocolate and pink Himalayan sea salt for a taste that makes daily liver nutrition effortless.
Perfect pre-workout fuel, post-lunch energy, or anytime you need real nutrition that actually satisfies.
Serving Size: 1 bar (57g)
Amount per Serving: Calories 210
Amount Per Serving:
- Total Fat: 10g (13% DV)
Saturated Fat: 2g (10% DV)
Trans Fat: 0g - Cholesterol: <10mg (1% DV)
- Sodium: 170mg (8% DV)
- Total Carbohydrate: 27g (10% DV)
Dietary Fiber: 9g (32% DV)
Total Sugars: 13g
Includes 0g Added Sugars (0% DV) - Protein: 10g
Vitamins & Minerals:
- Vitamin D: 0% • Calcium: 6% • Iron: 9% • Potassium: 6%
- Vitamin A: 25% • Vitamin C: 0%
- Vitamin B2 (Riboflavin): 16% • Vitamin B7 (Biotin): 40% • Vitamin E: 16%
- Copper: 24% • Magnesium: 11%
Percent Daily Values are based on a 2,000 calorie diet.
Active Ingredients:
- New Zealand Grass-Fed Beef Liver (1,100mg)
- New Zealand Grass-Fed Bovine Collagen
Full Ingredient List:
Dates, Almonds, Cocoa Powder, Bovine Collagen, Cassava Fiber, Unsweetened Chocolate, Vanilla Extract, Beef Liver Powder, Peanut Extract, Pink Himalayan Salt, Rosemary Extract
Allergen Warning: Contains tree nuts, Almonds.
What's NOT in Here:
No seed oils • No added sugar • No artificial sweeteners • No soy • No dairy • No gluten • No fillers • No preservatives • No compromises
We Made Liver Delicious. Seriously.
A 10,000-YEAR-OLD PROBLEM
Three Facts That Shouldn't Exist Together:
1,100mg New Zealand Beef Liver
211% Daily B12 - Natural Energy
Tastes Like A Chocolate Brownie (Actually)
30-Day Guarantee - Zero Liver Taste
Nutritional Facts
From These Pure Ingredients
New Zealand Grass-Fed Beef Liver
The cleanest source on Earth. 365 days on pasture. No hormones. No antibiotics. We know the exact farms. 1,100mg of nature's most nutrient-dense food in every bar.
Grass-Fed Bovine Collagen
For joints that move freely and skin that shows it. Collagen is what your body breaks down first during training—this puts it back. Sourced from the same New Zealand grass-fed cattle as our liver.
Unsweetened Dark Chocolate
Pure cacao that makes the impossible possible. No added sugar means you taste real chocolate, not candy. This is what completely masks the liver—rich, deep chocolate flavor from cacao alone. The reason liver finally tastes like a brownie.
Organic Dates
Nature's caramel, minus the crash. Dates deliver steady energy without spiking blood sugar like refined sweeteners. One ingredient doing the job of three in conventional bars.
Organic almonds or peanuts
Clean protein and satisfying crunch from nuts, not fillers. Almonds in Sea Salt, peanuts in Peanut Butter—both organic, both adding healthy fats that help your body absorb all those fat-soluble vitamins from the liver.
Pink Himalayan Sea Salt
Enhances every flavor while supporting hydration and nutrient absorption. Not just seasoning—salt helps your body actually use the minerals packed into every bar.
New Zealand Grass-Fed Beef Liver
The cleanest source on Earth. 365 days on pasture. No hormones. No antibiotics. We know the exact farms. 1,100mg of nature's most nutrient-dense food in every bar.
Grass-Fed Bovine Collagen
For joints that move freely and skin that shows it. Collagen is what your body breaks down first during training—this puts it back. Sourced from the same New Zealand grass-fed cattle as our liver.
Unsweetened Dark Chocolate
Pure cacao that makes the impossible possible. No added sugar means you taste real chocolate, not candy. This is what completely masks the liver—rich, deep chocolate flavor from cacao alone. The reason liver finally tastes like a brownie.
Organic Dates
Nature's caramel, minus the crash. Dates deliver steady energy without spiking blood sugar like refined sweeteners. One ingredient doing the job of three in conventional bars.
Organic almonds or peanuts
Clean protein and satisfying crunch from nuts, not fillers. Almonds in Sea Salt, peanuts in Peanut Butter—both organic, both adding healthy fats that help your body absorb all those fat-soluble vitamins from the liver.
Pink Himalayan Sea Salt
Enhances every flavor while supporting hydration and nutrient absorption. Not just seasoning—salt helps your body actually use the minerals packed into every bar.
What We Left Out Matters As Much As What We Put In
The Primal Power Never List™
Shane, Founder
"If I wouldn't give it to my family, it doesn't go in our bars."
NO Seed Oils
NO Added Sugar
GMO-Free
NO Artificial Anything
NO Fillers Or Binders
NO GUMS
Real People. Real Results.
Game Changer For My Training
I'm a CrossFit athlete and was taking 8 different supplements. This bar replaced all of them. Energy is consistent, recovery is better, and it actually tastes amazing.
"My Kids Think It's Dessert"
Bought these for myself but my kids keep stealing them! They have no idea they're eating liver.
Skeptic Converted
The New Zealand quality shows. This is the only liver product I actually look forward to eating.
Why Liver Changes Everything
THE PROBLEM WE SOLVED
It tastes terrible.
OUR SOLUTION
We made it taste like dessert.
2,471% MORE
The Result : Complete nutrition you'll actually enjoy daily
Frequently Asked Questions
Frequently Asked Questions
Challenge Accepted
THE FOUNDER
I'm Shane. Athlete, Biohacker, And Recovering Liver Hater.
THE STORY
My doctor insisted: "You need organ meats." My performance coach agreed. But have you tried liver? It's brutal.
Then a friend challenged me: "If you can make liver taste like a brownie, I'll eat it every day."
Challenge accepted.
Countless failed attempts. Two years perfecting the impossible. We finally did it. We made the impossible. A Liver bar that tastes like a chocolate brownie.
That friend? He's been eating them daily for 3 years now. Along with thousands of others who thought liver was impossible.
Your Turn To Be Surprised.
